Achieving Good Communications
Communicating well can be challenging.
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I help brands raise awareness, get attention, earned media, and deliver the right messages to the right people at the right times to spur them to action.
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Together, we can meet your goals and make an impact.
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HISTORY
EDUCATION
PROFESSIONAL EXPERIENCE PRE-ACHIEVING GOOD
2021-2023
Managing Director, Communications and Corporate Relations | Caring for Friends
Raising awareness, developing strategy, and overseeing communications for a food program serving greater Philadelphia.
• Developed communications and marketing strategy leading to 100% increase in media mentions in just six months over the prior year
• Rebuilt email marketing database and implemented monthly eNewsletters with 20+% open and 2-3% click rates • Writes external communications, including direct email, eNewsletters, and annual reports
• Cultivated new donors and grew existing relationships with banks, media companies, and retailers, leading to over $200k in monetary and in-kind donations
• Oversee content creation and posting, including updating the WordPress website, conducting interviews and developing client stories, and designing graphics and infographics
• Lead website redesign as acting project manager, copywriter, and content developer
2014-2020
Director of Communications | Philabundance
Developed strategy and coached a team of four responsible for elevating branding and raising visibility. Promoted after one year as Deputy Director. Previously was the Senior PR Manager.
• Created annual goals and communications plans for PR, advertising, digital media, and content development to support the organization’s strategic plan
• Relationship manager for 6abc’s Holiday Food Drive and WMMR’s Preston & Steve’s Camp Out for Hunger, the largest single-location food drive in the U.S.
• Wrote and edited external communications, including talking points, client stories, crisis communications, annual reports, quarterly newsletters, and blog content
• Developed internal communications plans and sensitive communications for staff and the Board, especially sensitive HR matters and fiscal information
• Acted as organizational spokesperson for media opportunities, as well as identified, trained, and prepped other spokespeople
• Oversaw website redesign RFP and discovery process which led to a new site whose results saw more than a 50% increase in sessions
2005-2010
PR and Marketing Manager | Brooklyn Public Library
Managed PR and Marketing for a 60-location nonprofit.
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• Created marketing campaigns for new products and services, events and initiatives
• Developed and implemented public relations campaigns
• Directed and wrote external communications, including development materials
• Initiated and managed social media platforms
• Relationship manager for city agencies, external partners and funders
• Directed crisis communications by developing communications plans, working in collaboration with the Executive Director and the Board
• Managed a team of up to six copywriters, as well as an external PR firm
Muhlenberg College | Allentown, PA
B/A in English and Communications
Magna Cum Laude
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Central High School | Philadelphia, PA
Springside School | Philadelphia, PA
2020-2021
Director, Communications and Marketing | Benefits Data Trust
Created the organization’s first communications and marketing team to raise awareness of the national nonprofit through public relations, content development, and digital media.
• Developed communications and marketing strategy, leading to meeting and exceeding all 2020 goals, including:
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A 100% increase in media mentions over goal
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Over-delivery of content development and speaking opportunities
• Responsible for external communications, such as collateral, op-eds, and DEI content
• Improved usability of the website, by implementing a promotional carousel and alerts
• Led a messaging audit to develop a new boilerplate and talking points
• Collaborated with internal and external stakeholders to develop integrated marketing campaigns on diverse and complex topics, such as an AI chatbot and social determinant of health white papers
• Recruited, hired, and coached a diverse team of young women remotely during the pandemic
2010-2014
VP of Strategic Communications | Opportunity Finance Network
Increased visibility of a national community development membership nonprofit striving to help increase financial equity, as well as its initiatives, partners, and members
• Developed annual PR strategy by writing and pitching press releases, developing media relationships, securing and managing interviews, and working with external vendors
• Responsible for integrated marketing campaigns, including an $8.35mm Wells Fargo awards program for innovative housing, and Starbucks’ $15mm Create Jobs for USA campaign
• Developed and implemented digital media strategy to increase visibility and build new donor, advocacy, and client audiences
• Oversaw external communications, including e-newsletters, emails, and web content
• Led marketing education efforts with member organizations by leading conference calls, webinars and panel discussions at its annual 1,000+ person conference • Directed digital media, including social media, content development, emails, and videos
OTHER WORK
ADDITIONAL EXPERIENCE
Consultant
A Little Better Creative HL Strategy
SCH Academy
Co-Owner & Publicist 2StreetSammies food cart
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Blogger Mentor Board Member
Philadelphia Public Relations Association
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Freelance Writer Philadelphia Family, Mommy Nearest, FridaMom, AMNY newspaper, Time Out NY magazine, The NY Sun newspaper, The Jewish Exponent
Pro Bono Publicist
Sonas to US
PR Manager | SUSHISAMBA Restaurant Group
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Affiliate Marketing Manager | Barnes & Noble.com
Account Manager | K2 Design Advertising
Account Executive | Griffin Bacal Advertising